Make the Most Out of Unsubscribes
SimpleRelevance - Machine Learning For Digital Marketers For email marketers, the unsubscribe notice is as deflating as it gets. You crafted your email, plugged in the links and found just the right...
View ArticleTesting Email Campaigns For Retail Fashion
SimpleRelevance - Machine Learning For Digital Marketers BucketFeet is a shoe company with a mission to create comfortable, lightweight shoes and give artists a platform to showcase its work in a...
View ArticleOmnicom-Publicis Behemoth Hungry for Big Data
SimpleRelevance - Machine Learning For Digital Marketers The merger between Omnicon and Publicis has created a $35 billion behemoth with one goal in mind: to optimize its creative work by better...
View ArticleMarketingSherpa’s SimpleRelevance Case Study
SimpleRelevance - Machine Learning For Digital Marketers SimpleRelevance helped Li-Ning, a multibillion-dollar sports brand, increase its email revenue by 49 percent. Li-Ning wanted to introduce its...
View ArticleMeasure Social Media Value: What impacts conversion rates the most?
SimpleRelevance - Machine Learning For Digital Marketers Social Media Measurement - If you work in ecommerce, you know that social media is a major buzzword. Everybody says they need a social media...
View ArticleAre You Prepared for Black Friday? (Yes, already!)
SimpleRelevance - Machine Learning For Digital Marketers Most retailers know Black Friday isn’t just a high-sales day in November but likely one of the biggest sales days for the entire year. And each...
View ArticleWhere Wells Fargo Got It Wrong
SimpleRelevance - Machine Learning For Digital Marketers In March, Wells Fargo Securities analysts wrote perhaps the most compelling manifesto on the shift to user-centric commerce I have ever read. It...
View ArticleForget Fitness: Resolve to Send Better Emails
SimpleRelevance - Machine Learning For Digital Marketers Did you make a New Years resolution to improve your emailing in 2014? It’s a resolution worth keeping, and iMedia Connection has some tips that...
View ArticleHow To Target Your Digital Marketing Resolutions
SimpleRelevance - Machine Learning For Digital Marketers It’s about that time when you either join the masses in making introspective reflections of your past year to develop resolutions to reach your...
View ArticleIt’s The Most Personalized Time Of The Year
SimpleRelevance - Machine Learning For Digital Marketers What do reindeer and marketers have in common? They both know how hard it can be to stand out during the holidays. Reindeer play second fiddle...
View Article